Can Coca Cola Make You Happy?

How happy does Coca Cola make you? According to their commercial, Coca Cola can change your mind with just a sip. It will get you in a good mood within the minute. It relates a simple bottle of soda to family using background music as a form of presence from the audience. The commercial uses […]

Seeing More Broadly

Individuals always have a tendency to criticize from first impression without acknowledging the full outlook of the situation. On January 7, 2015, Sia debuted her music video “Elastic Heart.” In the music video, Sia uses Maddie Ziegler, a 12-year-old girl in a nude leotard who is locked in a bird cage battling a thirtyish Shia […]

Target: Empowering the People

In today’s marketing trends, gender based products is just the norm in the United States. This has become a great controversy in the past few years, due to a higher level of gender equality as well as same sex marriage being legalized. Target is a large corporation that is taking a big hit for introducing […]

Feminist

Over generations, women’s lives have been created for them by  the men surrounding  them, but no more. The organization UN Women which focus on human equality and empowerment, created an entire campaign to bring to light how women  are still deprived  because  of their gender. The image chosen focuses on discrimination against women  naming  the […]

Misleading Gym Advertisements

There are advertisements at every store, gym, and street. Every day, we walk by hundreds of advertisements without even stopping to see what message the advertisement is trying to send. Even when we do notice, we usually do not stop to fully analyze what is being sold to us. Most advertisements have a deeper meaning […]

The Confident Woman

In the 1960s, Folger’s Coffee produced a commercial that shows a lady preparing coffee for her husband. The wife prepares the breakfast for her husband and serves him. The husband takes a sip of the coffee and walks away, making the wife feel extremely bad about the situation. The wife tries to apologize to her […]

Till Eternity

On January 2013, Justin Timberlake announced his 20/20 experience album, which was released on February 11th, 2013. It was nearly 7 years since the pop star artist released an album, and on it was a song called “Mirrors.” Imagine being a newlywed and wanting to write a fascinating song for your partner. Well, that’s where […]

Axe Advertising

Advertising is everywhere,  and although people may think it does not have an effect on them, ads affect everyone. The average person views about 1700 banner ads in the span of a month (Morrissey). In just about 4 hours of watching television people can see about 100 ads. Most people seem to believe that ads […]

Running Out of Water

The environment is a provider for every species on earth. Humans, animals, plants, and other resources need the basic essentials such as water, food, and land in order to sustain their lives. According to the United States Geological Survey (USGS), “About 71 percent of the Earth’s surface is water- covered … The vast majority of […]

The Ideal Woman

The Ideal Women, According to Advertisers The Victoria Secret Angel is a symbol of the ultimate, ideal and perfect woman. With thin, tall, and flawlessly tanned bodies, these models sell lingerie to women across the world. The company is so well-known worldwide that they hold an annual runway show that is aired on television. The […]