Women in Films: Sidekick or Equal

Analyzing images helps deconstruct the message the image is trying to convey and helps us understand why everything is portrayed the way it is. As Jack Solomon explains in his article, “Reading Visual Images Actively,” “In analyzing images, you will develop the ability to identify specific telling details and specific evidence” (33). Supremacy is the […]

How Hepburn Sells Chocolate

It is very common for an advertiser to use a celebrity to affect a product’s value, such as in Galaxy’s 2013 chocolate bar advertisement [aka Dove Chocolate], which included a digital re-creation of Audrey Hepburn. In several days, most news outlets scrambled to report this new Galaxy girl; the ad touched off a heated discussion […]

What Makes a Man

Finding the yin to your yang is a quest most people spend their lives searching for.  In the novel Aristotle and Dante Discover the Secrets of the Universe, written by Benjamin Alire Saenz, Aristotle and Dante are teens on their way to discovering who they are. The narrator of this novel is Aristotle, aka “Ari.” […]

Black Women’s Empowerment in Beyonce’s Lemonade

Beyoncé’s second visual album, Lemonade, is a masterpiece at its finest. Lemonade was created to reveal Beyoncé’s responses to the infidelity of a significant other, the empowerment of African American women, and police brutality. The most important theme is black women’s empowerment. Lemonade addresses black women’s empowerment by placing black women of different shapes and […]

Can Coca Cola Make You Happy?

How happy does Coca Cola make you? According to their commercial, Coca Cola can change your mind with just a sip. It will get you in a good mood within the minute. It relates a simple bottle of soda to family using background music as a form of presence from the audience. The commercial uses […]

Seeing More Broadly

Individuals always have a tendency to criticize from first impression without acknowledging the full outlook of the situation. On January 7, 2015, Sia debuted her music video “Elastic Heart.” In the music video, Sia uses Maddie Ziegler, a 12-year-old girl in a nude leotard who is locked in a bird cage battling a thirtyish Shia […]

Target: Empowering the People

In today’s marketing trends, gender based products is just the norm in the United States. This has become a great controversy in the past few years, due to a higher level of gender equality as well as same sex marriage being legalized. Target is a large corporation that is taking a big hit for introducing […]

Feminist

Over generations, women’s lives have been created for them by  the men surrounding  them, but no more. The organization UN Women which focus on human equality and empowerment, created an entire campaign to bring to light how women  are still deprived  because  of their gender. The image chosen focuses on discrimination against women  naming  the […]

Misleading Gym Advertisements

There are advertisements at every store, gym, and street. Every day, we walk by hundreds of advertisements without even stopping to see what message the advertisement is trying to send. Even when we do notice, we usually do not stop to fully analyze what is being sold to us. Most advertisements have a deeper meaning […]

The Confident Woman

In the 1960s, Folger’s Coffee produced a commercial that shows a lady preparing coffee for her husband. The wife prepares the breakfast for her husband and serves him. The husband takes a sip of the coffee and walks away, making the wife feel extremely bad about the situation. The wife tries to apologize to her […]