Can Coca Cola Make You Happy?

How happy does Coca Cola make you? According to their commercial, Coca Cola can change your mind with just a sip. It will get you in a good mood within the minute. It relates a simple bottle of soda to family using background music as a form of presence from the audience. The commercial uses […]

Target: Empowering the People

In today’s marketing trends, gender based products is just the norm in the United States. This has become a great controversy in the past few years, due to a higher level of gender equality as well as same sex marriage being legalized. Target is a large corporation that is taking a big hit for introducing […]

Feminist

Over generations, women’s lives have been created for them by  the men surrounding  them, but no more. The organization UN Women which focus on human equality and empowerment, created an entire campaign to bring to light how women  are still deprived  because  of their gender. The image chosen focuses on discrimination against women  naming  the […]

Misleading Gym Advertisements

There are advertisements at every store, gym, and street. Every day, we walk by hundreds of advertisements without even stopping to see what message the advertisement is trying to send. Even when we do notice, we usually do not stop to fully analyze what is being sold to us. Most advertisements have a deeper meaning […]

The Confident Woman

In the 1960s, Folger’s Coffee produced a commercial that shows a lady preparing coffee for her husband. The wife prepares the breakfast for her husband and serves him. The husband takes a sip of the coffee and walks away, making the wife feel extremely bad about the situation. The wife tries to apologize to her […]

Axe Advertising

Advertising is everywhere,  and although people may think it does not have an effect on them, ads affect everyone. The average person views about 1700 banner ads in the span of a month (Morrissey). In just about 4 hours of watching television people can see about 100 ads. Most people seem to believe that ads […]

Running Out of Water

The environment is a provider for every species on earth. Humans, animals, plants, and other resources need the basic essentials such as water, food, and land in order to sustain their lives. According to the United States Geological Survey (USGS), “About 71 percent of the Earth’s surface is water- covered … The vast majority of […]

The Ideal Woman

The Ideal Women, According to Advertisers The Victoria Secret Angel is a symbol of the ultimate, ideal and perfect woman. With thin, tall, and flawlessly tanned bodies, these models sell lingerie to women across the world. The company is so well-known worldwide that they hold an annual runway show that is aired on television. The […]

American Ingenuity: The Car Company Made by You  

American-made cars are often seen as inferior in the automobile market. However, the “Imported from Detroit” Chrysler 200 commercial seeks to change this idea. This commercial first aired in 2011 during the half time of Super Bowl XLV, which saw the Pittsburg Steelers go against the Green Bay Packers. The Chrysler company paid the hefty price of […]

A Beautiful Perception – Auriana Adams

This author challenges our contemporary beauty standards by analyzing and comparing the visual rhetoric in two women’s jean advertisements. This essay serves as a compelling example of the rhetorical analysis genre while also exploring the exigence of scrutinizing contemporary beauty standards. To read the full essay, click here.